The answer is:
It can be either.
And it’s your attitude that determines which one applies to you.
Let me explain…
Exhibitions and trade shows are great at getting large numbers of people to attend. Many of the consumers of your product or service are likely to be there, looking for new innovative solutions to the issues and problems they have.
Business Cards are one of the most used marketing items in business and that is evidenced by the 22,200 Google searches every month, in Melbourne alone. So it seems obvious that almost everybody in business uses Business Cards.
The problem is… how do you make your cards stand out?