Cougar Safety
Footwear

Brand Update

Cougar Safety Footwear was after a refresh of their brand – having worked with Graphics Unlimited previously to create the existing brand there was existing confidence in the relationship to help with the new direction.

OLD COUGAR FOOTWEAR LOGO

REFRESHED COUGAR SAFETY FOOTWEAR LOGO

The first element of the project was to look at the logo. This was initially designed in 2007 and had an established presence within the market, so although some different icon ideas were explored, the direction was to use the familiar illustrative element of the cougar and freshen up the other aspects of the design.

The cougar itself has been flipped, giving the motion of moving forward as opposed to backward in the previous version. Adjustments in the illustration and angle reinforce that movement. These elements plus the use of the angled script for the company name add a lot more motion and energy to the look even though it is a static image.

This logo design then informed the direction of the next stage of the project which included the update and design of their:

Business Stationery
Packaging
Product Brochures
Marketing Materials
Website

Client Feedback:

I have been fortunate enough to have owned 2 businesses in the past 20 years and Graphics Unlimited has serviced our needs with the highest level of professionalism. They understood exactly what I wanted even better than I did, they really developed our cougar brand by continuously improving the design to look it’s best. Everyone has commented on the rebranding and how it has improved the image of the brand. I have no hesitation in strongly recommending Graphics Unlimited to any company needing to get their product out to market.

Robert Bascetta
– Cougar Safety Footwear